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Digital Marketing


Digital Marketing has emerged as one of the leading marketing concepts that focus on the marketing of products and services, along the online platform based on the application of digital gadgets. The emergence and development of the Digital Marketing concept has helped the business institutions to become increasingly consumer responsive in nature. The course would enable students to understand the manner in which activities associated with customer communication are carried out in a multi-channel environment. Further, the course would also help the students recognise Digital Marketing as a significant aspect of the strategic marketing framework of an organisation The Digital Marketing Course encompasses different sub-topics like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Social Media Marketing, Web Analytics and also the Planning of Integrated Digital Marketing Campaigns. The Digital Marketing course will help students gain an in-depth knowledge associated to the different concepts. The course would also help the students in constructing a strategic framework that would help in both assessing and implementing the different tactics of digital marketing. Further, the students, enrolling into the Digital Marketing course, would also gain an understanding regarding the application of the digital marketing tactics for the fulfilment of the strategic business objectives of the firm. Different types of Caselet based studies are also incorporated within the course for helping the students in understanding the practical implementation of the Digital Marketing concepts. The pedagogy of the Digital Marketing course would be developed based on the involvement of PPT, Class Notes, Caselets, Videos and also Assignments.

Globsyn Business School Online (GBS Online) is a global platform of digital learning, powered by Globsyn Business School (GBS), India's only Corporate B-School. Being a trailblazer in various path-breaking pedagogies over 20 years, and following its legacy of being ahead of the curve in adopting technology that aids the various systems and processes of an education institution, GBS has launched GBS Online - a unique online platform with highly engaging courses to learn about vital management business concepts. Through GBS Online, GBS aims at connecting students all over the world through a globally networked, corporate savvy, research driven online management education platform. The courses offered through GBS Online is designed by an esteemed faculty team of the B-School, to create a community of like-minded learners around the world who are able to gain access to online learning resources, committed to furthering their education & careers, and complete coursework at their own time, while completing assignments of international standards.

Due to the raging global pandemic, GBS Online is now offering all its courses at a flat price of INR 1 per course, till April 30, 2020 so that students can be productive while they stay at home to help flatten the curve.Even during a complete lockdown, learning should never stop!

Undergraduate Degree from any UGC recognised university (final year students can also apply)

  • Study anytime, anywhere, and at your own pace
  • Join a global community of learners
  • Multiple assignments to sharpen your knowledge quotient
  • Learn the latest global management trends
  • Access study materials curated by esteemed faculty and subject matter experts

Globsyn Knowledge Foundation