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This beginner course explains some basic terminologies used in marketing and discusses an application of analytics in retail. Marketing analytics is the process of measuring, managing and analyzing marketing performance to maximize effectiveness and to optimize return on investment. The course also explains RFM, a marketing technique that is used to determine quantitatively which customers are the best ones by examining factors such as recency of purchase, frequency of purchase, and how much a customer spends.
Skills covered:RFM Analysis in Tableau,Marketing terminologies
No prior knowledge is required. Students/working professionals from all backgrounds can enrol.
Internet with access to desktop or laptop or Great Learning App (Android, iOS)
Name: Great Learning Team
Mobile Number: +91 – 6366837460
Email ID: firstname.lastname@example.org
Great Lakes E-Learning Services Pvt. Ltd.
Learners who successfully complete this course will get a free Certificate of Completion from Great Learning.