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This course touches upon the strategic framework of marketing and what role it plays in the strategic planning of a company. It elaborates upon how marketing affects customer value and how that value chain can be used as a competitive advantage. It also touches upon different frameworks used for better analysis and planning which are essential for any marketer/consultant. The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.
Skills covered:Marketing frameworks,Marketing Plan,Competition analysis
No prior knowledge is required. Students/working professionals from all backgrounds can enrol.
Internet with access to desktop or laptop or Great Learning App (Android, iOS)
Name: Great Learning Team
Mobile Number: +91 – 6366837460
Email ID: firstname.lastname@example.org
Great Lakes E-Learning Services Pvt. Ltd.
Learners who successfully complete this course will get a free Certificate of Completion from Great Learning.