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This course introduces the concept of marketing communication (Promotion), the final component of the marketing mix. It elaborates the 6 M model of marketing communication and how it plays a crucial role in the strategic planning of a firm. It also introduces Integrated marketing communication and its mix of promotion tools. The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.
Skills covered: Marketing communication
No prior knowledge is required. Students/working professionals from all backgrounds can enrol.
Internet with access to desktop or laptop or Great Learning App (Android, iOS)
Name: Great Learning Team
Mobile Number: +91 – 6366837460
Email ID: firstname.lastname@example.org
Great Lakes E-Learning Services Pvt. Ltd.
Learners who successfully complete this course will get a free Certificate of Completion from Great Learning.